Google Analytics support and consultation

Google Analytics is a website tracking tool that helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses and what landing pages and content make the most money for you.Klikki was appointed official Google Analytics Authorized Consultant (GAAC) in October 2008. This implies that we are accredited by Google to perform consultation and support for the tool and that we meet Google´s requirements regarding competence for the system.

Klikki offers fullservice consulting, support, training, analysis, integration and packaged services related to Google Analytics. Our services include:

Defining tracking requirements

Klikki works with the client in defining tracking and reporting requirements related to your company´s internet strategy, activity plan and targets. These requirements form the basis for installation and configuration of the tool and for setting the reporting formats.

Installation and configuration

A tracking script needs to be implemented on the website. We provide support in this installation to the client and potential technology partner to ensure that the installation covers all aspects of the website and perform well. Next steps involve configuring the tool to simplify analysis of the statistics.

Integration with Google Adwords

Data from Google Adwords advertising is integrated in Google Analytics which gives you control over which campaigns, ad groups and keywords that are performing the best. In combination with goal tracking and E-commerce tracking direct ROI can be followed on a detailed level. In addition, implementing a Klikki Filter, filtering to define exact search phrases for traffic generated from organic search provides valuable search behaviour information.

Goal Tracking and Website Optimizer

Klikki will assist you in defining Goals and configuring Google Analytics for tracking of these goals. With this tracking we can create an insight into where in the purchase funnel that users drop off, analyze the reasons and define actions. Together with Google´s Website Optimizer function we conduct A/B and multivariate testing to define which design or price model that maximizes sales on product level.

E-commerce

If you are running a webshop the E-commerce function in Google Analytics is really something extra. With E-commerce tracking you can tie all transactions to the right source and define which keywords, campaigns or ads that are driving your revenues.

Web site search

If your website has an internal search function you can use Google Analytics to track which search phrases your visitors are using. This can provide input on potential missing products in your portfolio, or which products should be prioritized on the frontpage etc. If your website has a searchfunction, with Google Analytics, you can track which keywords and phrases your customers are using when conducting searches.

Service Level Agreement

Klikki can provide ongoing Service Level Agreements at different levels depending on your requirements. You as client choose which service level that fits best. We offer phone support, ongoing analysis, tracking and reporting.

Training

Introductory training is included in all our packages.
For more information on our Google Analytics services, please contact us at:. +46 8 55 00 21 74 eller analytics@klikki.com.