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Online Display advertising - Technology

Whether you are a media agency, advertiser, network or publisher, Klikki ASXTM can leverage your online display business. Either license our system from the cloud (we provide training and online documentation), or buy it as a service and let us handle the day-to-day ad operations.

Our ad serving system is developed to provide flexible and efficient creation and operation of online advertising campaigns. With ASX, state-of-the-art optimization of publisher revenue and advanced audience targeting have never been easier. The system forms a basis for both publisher, network and advertiser ad serving.

Main features include

  • Support for image, flash, HTML and Rich Media ads
  • Real-Time Targeting - Geotargeting, B2B/Academic, OS/Browser,etcetera
  • Retargeting of users previously exposed to campaign or advertiser site
  • Campaign eCPM optimization
  • Campaign scheduling on day of week, hour of day
  • Daily / Weekly / Monthly delivery targets
  • Individual site delivery targets
  • Easy invocation tag generation
  • Support for VAST 1/2 video adserving
  • Flexible tariffs CPM / CPC / CPA & Hybrids on campaign and site level

Tracking

The ASX system facilitates tracking of key campaign performance indicators
and business critical data.

  • Post click and post impression action metrics
  • Business critical variables such as order ID and sale sum
  • Tracking integration with all major adservers - Adform, Adtech, Tradedoubler, eMediate, etcetera
  • Hourly data precision

Reporting

With flexible reports we enable almost any way of slicing, dicing and
presenting campaign data.

  • All major KPI metrics
  • One-click monhtly clearing
  • Dashboard with overview data
  • Charts & Diagrams
  • Automatic reporting via mail on daily, weekly or monthly basis
  • Reports exportable to PDF and Excel
  • Advertiser & Publisher logins
  • Cross-channel (search / display) reporting

Contact sales for further information.