New Match Type in Adwords

Adwords new match type will shortly be rolled out in Sweden. That is a significant improvement since a word with broad match has been somewhat "liberal" in what to match. Now we can with the help of plus sign control the words we actually want to trigger the ad.

To implement the modification, just put a plus sign (+) directly in front of a word or words in a broad-matched keywords. Each word is preceded by a + must be exact or a close variant of the. Variants include misspellings, singular / plural forms, abbreviations and acronyms and stemmings of the word. Synonyms and related searches are not close variants.

This will help those who advertise on the highly competitive markets or where there is a lot of "junk" searches. These advertisers have previouslybeen forced to use phrase match or terribly long lists of negative keywords. Now there is an option, read more about this new Adwordsbloggen match.