Online Display advertising - Our approach
We at Klikki strongly believe to the combination of search and online display. This combination provides the best reach and impact to our clients. More specifically, when it comes to online display, we in Klikki believe in three things:
- Reach
- Audience
- Real time bidding
Reach we receive by integrating our own advertising system with ad exchanges. Currently we are integrated to the following exchanges:
- Doubleclick
- Admeld
- Appnexus
We also have our own private network in Finland that provides us extra reach. With all these integrations we are connected to over thousand sites and reach millions of unique users weekly. Best of all, we can target to each country or region of a country based on IP address. In short, we provide global reach with local presence.
Audience we provide by analyzing our system's advertising data through sophisticated probability model. We understand that the key to a successful advertising is finding the right audience from the mass that our reach gives us no matter in what sites the audience may be. In summary, with KliKKi you buy audience, not sites.
Real time bidding, or in short RTB, is the icing on the cake to our approach. As an advertiser you never want to pay more than is needed about your audience. RTB gives you the possibility to always pay just as much that is needed for a certain add placement in a certain site but nothing extra. In conclusion, it's the classic economic game of demand and supply.
Klikki AB