Integrating nordic SEM and SEO strategy and activities for if

The insurance company If has selected the Nordic online marketing company Klikki as the company’s partner for Search Marketing activities for the Swedish, Norwegian and Danish markets.

Based on the fact that search has become one of the most crucial lead generating channels within the insurance industry If needs a strong partner that can develop the company’s strategy for search marketing and increase its visibility in search engines such as Google and Yahoo.

- Klikki is a competent and dedicated company that is assisting us in further developing our search marketing, says Jennie Blixt, responsible for SEM at If. Klikki has the processes and knowledge within both SEM and SEO that we need and they see the importance of a holistic approach.

Klikki’s offer within search includes integrating Search Engine Optimisation (SEO) with paid search advertising (SEM) in order to generate maximum results from the entire search channel. This is achieved through ongoing search behaviour analysis, integrated project teams and coordinated optimisation through proprietary and third party technology.