Continues partnership with KliKKi

AbsolutDrinks.com – the complete guide for drink-mixing since 2006 recently renewed their SEO contract with KliKKi which includes continued optimization of onsite factors but more importantly will introduce link attraction activities to help boost their rankings and traffic.

Already the site has seen the number of traffic producing keywords more than double from November to December 2010. This reflects the focus on producing so called “long tail” traffic for the site. In other words, a major goal is to rank well for highly relevant, non-branded phrases such as specific cocktail recipes – eg. “mojito recipe”.

“In just a few weeks KliKKi has managed to triple AbsolutDrinks.com non-branded, organic traffic and double the number of traffic producing keywords. We believe KliKKi has what it takes to help AbsolutDrinks.com become more visible in search engines and attract more visitors” says Fredrik Thorsén, Manager Marketing Solutions & Interactive, Business Solutions.

Work to date has included search behavior analysis and onsite optimization which included improvement of internal link architecture, duplicate content issues and on-page keyword optimization.

Central to KliKKi’s link attraction work is the concept of leveraging a brand’s core marketing activities and looking for linking opportunities that the company “deserves” which in this case is many.

“A brand of this magnitude has so much going on such as the launch of their Drinkspiration iPad app that we just need to be smart about seizing those opportunities” says Scott Roemermann, Senior SEO Consultant, KliKKi.

Within just a few weeks of the new contract starting, KliKKi has made huge inroads towards reaching the 12-month goals for AbsolutDrinks.com.