The right message, in the right place, at the right time to the right person

Challenge

Taloon.com is one of the largest e-commerce stores in the home improvement segment on the Finnish market. The purchasing journey is categorized by a lot of research visiting several sites and vendors before deciding on where to purchase. Therefore it is important to support the customer throughout the whole purchasing funnel and especially at the transaction part at the end.

Solution

We wanted to reach through the noise of the different vendors by targeting the consumer with a message tailored just for them. The solution fell on using retargeted Dynamic Banners.  By using the format together with smart optimization we were able to target the consumer throughout the purchase journey with ads relating to the same exact products they had previously been research on the site.  

Results

“Dynamic Ads have turned out to be a real sales channel to us and also helped our brand through ongoing visibility. I can strongly recommend KliKKi’s Dynamic Banners solution to all major e-commerce shops in Finland. “

Kimmo Lähteenmäki
CEO
Taloon Yhtiöt Oy

www.taloon.com