Content Marketing: The Key To Effective SEO And Social Media Strategies

Apart from the reasons for embracing content marketing shown in the infographic below (risk mitigation, lead generation, lead nurturing, and lead sourcing) we at Klikki love content marketing because it makes our SEO and social media campaigns so much easier AND heaps more effective.

Our most successful clients are the ones who get on board with content marketing and make their content assets central to their SEO and social media strategies.

Aside from the obvious need for great content in social media, it's also becoming a MUST in SEO.  Previously, you could do quite well with solid, unique content but with the recent Panda update it's just not enough anymore.  Rand Fishkin of SEOmoz does a great job of explaining this in a recent Whiteboard Friday video.  He explains that increasingly Google's algorithm will enable amazing content to outrank just plain old, good content.

And this is nothing new.  The algorithm has always been intended to work that way.  Great content is what should get the most links, the most shares and the most syndication.  It's just that Google are constantly making improvements (like Panda) which allow them to make better judgements of quality.

So check out the infographic below and if you're not already, have a think about how you can employ content marketing in your business. 

You can also check out this content marketing cheat sheet, also provided by Marketo.