Conversion funnel soon completely rolled out in Sweden

Google Adwords has now rolled out Search Funnel Reports on many accounts. According to sources on Google, there has been a massive roll-out now in early April. If you look in your account for Reports --> Conversions it will show up in the menu on the left.

Now everyone can go in and have a look and check if the Google claim is true; searches starts off with general keywords and the last click is often a trademark keyword. In the accounts I have checked out so far, there are such tendencies, but there is no conclusive data. What is clear is that: "inscrutable are the ways the consumer clicks". Well, if not inscrutable, substantial analysis of behaviour awaits!