New Google Adwords keyword tool won't display brand search volumes

For some time now Google has switched permanently to the new Adwords Keyword Tool which has a more modern layout and is supposed to provide more functionality for keyword research.

I´m not actually working with Adwords campaigns but instead use the tool for basic keyword research for search engine optimization purposes. I was actually more fond of the old tool based on the simplicity of it. One thing I find specifically annoying is that I can´t find how to only show volumes for the keywords that I have entered in the list. Is there actually a way to do this? Anyway now we have discovered yet another flaw (or feature) in the new Adwords Keyword Tool - it is not showing search volumes for brand searches!

No search volumes for brand searches

The new Adwords Keyword Tool is not working properly (feature or flaw)! On several occasions the tool has just presented an empty result when trying to research keywords. Notably it seems to only happen when conducting brand searches which is why it seems like this might be a feature built in to the new tool! For example a search for "Ford" gives an empty result (see image).

Image: Google Adwords Keyword Tool doesn´t display search
volumes for brand searches.

Keyword searches & results

Here are some more keyword searches with brands included to see if there is a pattern in the results. I have performed the searches with the settings "Swedish in Sweden":

Ford - no search volumes
Ford begagnad - no search volumes containing Ford
Ford Galayxy begagnad - search volume only for the exact phrase
begagnad Ford - search volume for the exact phrase, no more results containing Ford

So based on these few searches it would seem like it actually is a feature that is implemented in the new keyword tool, but what is the purpose of this other than possibly to annoy the users? We recently have seen other changes in Google services related to brands, for example the new SERP were a brand might actually take up the entire first page. It would seem that this is another step in protecting brand and actually making it harder for the "little man" (read affiliates). What would the pupose be otherwise?

What to do if you need search volumes for brand searches

Not to worry! You can still use the old Google Adwords Keyword Tool, which actually displays the search volumes for brand searches AND you can easily show saerch volumes only for the keywords that you have entered! See image below for search volumes for Ford.

Thats why I´m still hanging on to the Old Adwords Keyword Tool. Maybe you wan´t to do that as well!