Toyota chooses KliKKi

Klikki, the leading Nordic search marketing company, today announce that the company has won the assignment to manage and develop the search marketing for Toyota Sweden AB. 

Considering that the internet has developed into a central part of the car purchase process search is growing in importance as a marketing channel for the industry.

-    “Kaizen”, continuous improvement, is central for Toyota, also within the Search area. In order to improve within this important area we were looking for a proactive supplier. KliKKi was our choice because they understand and live up to our requirements relating to both tactical and results oriented SEM and more long term and strategic SEO, says Martin Centerman, responsible for internet activities at Toyota Sweden AB.

KliKKi’s offer within search includes an integrated approach towards Paid Search and Search Engine Optimisation with the aim of reaching a maximum impact in the search channel. This is done through activitites such as ongoing search behaviour and keyword analysis, integrated project teams and optimisation through proprietary technology solutions.

-    We are very proud to have won this assignment, says Mattias Falkendal, CEO of KliKKi. The idea of ’Kaizen’ fits very well into online activities in general and especially in search marketing activities. The fact that Toyota Sweden AB puts additional focus on the area shows that they are well ahead in the industry in terms of online maturity.